Strategy,
Vision 2030
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BUILDING ON OUR
CORE CAPABILITIES

We are on an exciting strategic transformation and diversification journey to solidify our core business while exploring and investing in sustainable growth to create value for our business and Shareholders.

Food procurement

Our established procurement scale of around SAR 1 billion, with strategic relationships with key vendors.

Value add food preparation

Our large central production unit with the capacity to produce 75,000 meals per day, 200kg of pre-cut vegetables per hour and production of 13 tons per month.

Operating within the travel channel

Our know-how of the travel channel operations including in-flight catering, lounges, on-board retail, and on-ground retail.

Food preparation and operating kitchens at scale

Our 6 kitchens across main cities with end-to- end service offering including menu planning and food delivery coordination.

HOW WE WILL ACHIEVE
OUR OBJECTIVES

In order to achieve our strategic objectives, we will:

Enhance cost competitiveness and operational efficiency across business units (ex., food and labor cost for C&F, rent and labor in Retail, and corporate costs)

Restructure the organization and inject needed capabilities (ex. business development, category management, marketing and branding, and data analytics)

Pursue inorganic growth opportunities in Healthcare and Government, while exploring joint ventures as needed

Strategic Objectives

To be positioned as 2 the market leader in the catering space in the KSA

Protect our partnership with Saudi Airlines

Enter B2C e-commerce and food service through partnerships

SUPPORTING THE GOALS OF SAUDI VISION 2030

SACC’s strategic diversification journey activities in key sectors mirrors and supports the broader economic diversification goals of the Kingdom as a whole, as laid out in Saudi Vision 2030. Across a range of goals, SACC’s core businesses, operational achievements and growth priorities are designed to add progressive value to our business while creating positive impact for our Stakeholders and country.

SAUDI VISION 2030 GOAL
SACC STRATEGIC FOCUS AND CONTRIBUTION

Grow tourism to become the second largest contributor to GDP after oil and gas by 2030

For 40 years, SACC has played a key role in enhancing the quality and value proposition of Saudi’s tourism sector, through our In-Flight Catering services for the national airline and many other local, regional and international carriers, as well as our lounge and retail services in airports, and C&F offerings across the Kingdom.

Transform the Kingdom into a leading regional logistics hub by 2030

SACC’s In-Flight Catering division is a key supporter of international and regional logistics by powering the human capital needed for flights.

To increase our capacity to welcome Umrah visitors from 8 million to 30 million every year by 2030 and serve Hajj and Umrah pilgrims in the best way possible

SACC’s Catering & Facilities division offers nourishment for thousands of religious pilgrims each year, complemented by our IFC and Retail divisions’ contributions to providing meals and other support throughout their journey to, within and from the Kingdom.

Increasing the participation of young Saudis in the economy, promoting non-oil sectors and improving overall quality of life

SACC is committed to attracting, engaging and retaining talented Saudi Nationals at every level in our organization, not only complying with national regulations but also ensuring the happiness and wellbeing of our valued employees. Furthermore, we contribute to developing their knowledge and skills through a wide range of training and development programs.

Diversify Saudi’s economy and improve quality of life through sports, culture and entertainment

Through our growing role in the Kingdom’s leading sports, leisure and entertainment events, our Catering & Facilities division, along with our focus on further investment in diversification, create jobs and support the reputation and capabilities of the Kingdom to attract tourists and investment by hosting world-class events.

SAUDI VISION 2030 GOAL

Grow tourism to become the second largest contributor to GDP after oil and gas by 2030

Transform the Kingdom into a leading regional logistics hub by 2030

To increase our capacity to welcome Umrah visitors from 8 million to 30 million every year by 2030 and serve Hajj and Umrah pilgrims in the best way possible

Increasing the participation of young Saudis in the economy, promoting non-oil sectors and improving overall quality of life

Diversify Saudi’s economy and improve quality of life through sports, culture and entertainment

SACC STRATEGIC FOCUS AND CONTRIBUTION

For 40 years, SACC has played a key role in enhancing the quality and value proposition of Saudi’s tourism sector, through our In-Flight Catering services for the national airline and many other local, regional and international carriers, as well as our lounge and retail services in airports, and C&F offerings across the Kingdom.

SACC’s In-Flight Catering division is a key supporter of international and regional logistics by powering the human capital needed for flights.

SACC’s Catering & Facilities division offers nourishment for thousands of religious pilgrims each year, complemented by our IFC and Retail divisions’ contributions to providing meals and other support throughout their journey to, within and from the Kingdom.

SACC is committed to attracting, engaging and retaining talented Saudi Nationals at every level in our organization, not only complying with national regulations but also ensuring the happiness and wellbeing of our valued employees. Furthermore, we contribute to developing their knowledge and skills through a wide range of training and development programs.

Through our growing role in the Kingdom’s leading sports, leisure and entertainment events, our Catering & Facilities division, along with our focus on further investment in diversification, create jobs and support the reputation and capabilities of the Kingdom to attract tourists and investment by hosting world-class events.